Content Incorporated offers clients the benefit of more than 40 years’ combined experience working with some of the world’s biggest publishers, applying this knowledge to develop content and media strategies that meet their corporate and commercial objectives.

I

We believe a cohesive corporate communications strategy relies first and foremost on the power of the written word. Unlike many of our rivals, we consider social media platforms to be solely a tool for delivering a meaningful message, not the message itself.

II

We are passionate about working with new clients to develop unique media strategies that not just reflect their corporate values today, but their vision for the future.

III

From press releases and web copy, to data-driven market reports and branded business publications, we manage the entire editorial, design and production workflow, ensuring our clients can focus solely on their business interests.

IV

One of our biggest strengths - and one that sets us apart from our rivals - is the depth of our talent pool. In addition to our in-house editorial and design team, we can call upon some of the world’s best journalists, analysts and creatives in their respective fields. This enables us to fully customise our services to the specific needs of our clients, ensuring we provide the most dynamic levels of service at all times. 

 
 

Partners

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Aaron Greenwood | Director

Aaron has more than 20 years’ experience working as a business journalist, editor and PR/Communications consultant for publishing houses and blue chips in the UK, the Middle East and Australia.

He has worked for some of the world’s most respected media organisations during his career, overseeing major business titles including Middle East Economic Digest (Emap) and Bloomberg Businessweek (Bloomberg-UMS).

In 2013, he was responsible for the conception, planning and launch of the Middle East edition of Bloomberg Businessweek, based in Dubai.

As launch editor, Aaron was credited with developing a singularly unique vision for the title – one which melds a cutting-edge design approach with fiercely independent, insightful editorial – making it unlike any other business magazine in the region. 

He also oversaw the development and launch of ITP Business Publishing’s media and technology titles while employed as the company's senior group editor (2006 to 2010).

Having spent the past decade covering the Gulf region from Dubai and latterly, London, Aaron’s knowledge and understanding of the opportunities and challenges facing the economies of the Middle East – and the businesses based there – is unsurpassed.

Crucially, having worked on both sides of the media in this most challenging of markets, he understands the power of the written word and its unrivalled ability to forge a credible corporate identity for Content Inc.’s clients based in the UK and the Middle East.

Under Aaron’s guidance, Content Inc. has delivered a range of corporate communications services to high-profile clients including The First Group, Dubai Tourism, the UAE GCAA, the UAE Embassy in London, Airbus, BAE Systems, VisitBritain and Tesco.

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Gemma Greenwood | Director

Gemma has 20 years’ experience as a journalist, editor and corporate communications consultant.

She has worked for a variety of major newspaper titles and business publications spanning three continents – Europe, the Middle East and Australia – and has specialised in travel, tourism, hospitality and aviation during this time.

 As an editor, she has personally overseen the launch of and managed several landmark business titles covering these sectors, including Hotelier Middle East, Hotel News Middle East, Arabian Travel News, the highly regarded Arabian Travel Market (ATM) Yearbook series and more recently, the first World Travel Market (WTM) London annual to celebrate the event’s 40th anniversary in 2019.

Gemma is recognised as one of the Middle East travel and tourism industry’s leading commentators having curated and presented the ATM Conference programme since 2010. She has moderated several high-profile sessions featuring major industry leaders at ATM and WTM London and launched ATM’s successful summits on hospitality, halal tourism and new for 2020, Saudi Arabia.

As Director of Content Inc., Gemma provides corporate communications services to key clients across the UK, Middle East, Africa and Asia, including Accor, dnata, Dubai Tourism, The First Group, Rotana and VisitBritain, and has also developed expertise in the fast-growing halal tourism sector, working with specialists including Rihaala.com, Serendipity Tailormade, Tripfez, Salam Standard and more. 

Content Inc. also supports PR agencies in the UAE and Saudi Arabia with high-quality editorial content and delivers media and crisis communications training, with recent clients including Accor and Atlantis, The Palm in Dubai. 

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